Amway began 50 years ago with two men who dreamt of a better life for their families. They built a company on principles, people and products that have touched millions of lives around the world. In 1959, Amway launched a business model fueled through the power of relationships. The original product offered in this model, was Liquid Organic Cleaner (L.O.C.). It was the first concentrated, bio-degradable, and environmentally friendly cleaning product.
Since then, Amway has expanded from home products to a global leader in the categories of health and beauty, having become one of the world's largest direct selling businesses. The Amway world headquarters, located in Ada, Michigan, USA, stretches one mile from east to west and is comprised of 80 buildings and 3.5 million square feet of office and manufacturing space. More than 4,000 of their 14,000 global employee family work in Ada, the same small town where Amway began those 50 years ago.
The Amway Vision
Amway’s vision is quite simple. They work each and every day to help people live better lives. They achieve this vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. To help us realize our vision, we have six enduring values that the business has been built on: Partnership, Integrity, Personal Worth, Achievement, Personal Responsibility and Free Enterprise.
With a foundation built on partnerships and integrity, Amway has become a trusted name to people around the world. This trust extends to partners like Answer Financial, which provides auto and home insurance services with the same assurance of quality that customers expect with Amway.