Darren Howard Joins Answer Financial as Chief Marketing Officer

Written by  //  January 22, 2015  //  Answer Financial Featured Insurance Articles  //  No comments

Darren Howard has joined Answer Financial’s executive team as Chief Marketing Officer.

Howard will provide strategic leadership for Answer, and will oversee all aspects of marketing including business development, customer acquisition, marketing strategy, communications and the ongoing development of the company’s customer value proposition. Howard joins Answer at a pivotal time, when the company is heavily focused on ushering in new technologies and services designed to improve the customer experience of buying, choosing, and managing insurance.

“Darren’s leadership will be instrumental in elevating Answer’s brand and customer experience,” said Rob Slingerland, CEO. “His deep understanding of not only marketing, but also our industry, gives him a unique and invaluable perspective.”

Howard brings more than twenty years of marketing expertise to Answer, most recently as a senior leader at sister company Esurance®. At Esurance, Howard was responsible for direct customer acquisition, marketing strategy, brand partnerships and market research. During this time, he led the development of the brand positioning that provided the strategic platform for its successful Insurance for the Modern World® advertising campaign. Prior to Esurance, Howard held a variety of roles at Turner Broadcasting System and Anheuser-Busch.

“After working with Esurance since 2006 to help develop and grow that brand, I’m excited to accept the Chief Marketing Officer role with Answer and to take on a different segment within the insurance space,” said Howard. “Many insurance consumers are seeking the type of comparative quoting and purchase experience that Answer offers. I look forward to growing this business and continuing to improve the Answer Financial experience for both our business partners and the end consumer.”

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