{"id":292,"date":"2011-07-07T16:46:19","date_gmt":"2011-07-07T23:46:19","guid":{"rendered":"http:\/\/wordpresstest\/wordpress\/?p=292"},"modified":"2020-01-21T15:03:28","modified_gmt":"2020-01-21T23:03:28","slug":"one-in-five-us-internet-users-have-purchased-auto-insurance-online","status":"publish","type":"post","link":"https:\/\/blog.answerfinancial.com\/one-in-five-us-internet-users-have-purchased-auto-insurance-online\/","title":{"rendered":"One in five people say they have purchased car insurance online"},"content":{"rendered":"

One in five US respondents to a recent comScore survey said that they have purchased car insurance online, and 32% of those surveyed who have not purchased auto insurance online before, say they will likely do so in the future.<\/p>\n

\u201cConsumer preferences and attitudes toward online insurance channels indicate a growing regard for these channels as a better way to search for policies and engage with issuers,\u201d said Susan Kleinman of comScore in a press release<\/a>.<\/p>\n

The recent numbers back up the dramatic growth in online auto insurance that comScore reported in its 2010 report. Notably, of those surveyed that have not purchased auto insurance online before, 17% less said that they are \u201cunlikely to purchase online in the future,\u201d dropping from 39% in 2010 (and 48% in 2009) to only 22% this year.<\/p>\n

Additionally, the Internet was the second most used method of purchasing auto insurance in the survey, passing \u201cwith a local agent over the phone,\u201d with 5% more people making their purchases online than in 2010.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Original Auto Insurance Purchase Method<\/strong>
\nApril 2011<\/strong>
\nSource: 2011 comScore Auto Insurance Survey<\/strong><\/td>\n<\/tr>\n
Purchase Method<\/strong><\/td>\nPercentage of Respondents<\/strong><\/td>\n<\/tr>\n
2009<\/strong><\/td>\n2011<\/strong><\/td>\n<\/tr>\n
With a Local Agent In Person<\/td>\n49%<\/td>\n43%<\/td>\n<\/tr>\n
Online<\/td>\n15%<\/td>\n20%<\/td>\n<\/tr>\n
With a Local Agent Over the Phone<\/td>\n18%<\/td>\n18%<\/td>\n<\/tr>\n
Over the Phone via a Toll-Free Number<\/td>\n13%<\/td>\n15%<\/td>\n<\/tr>\n
Work\/Other<\/td>\n5%<\/td>\n3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This is further evidence of the increasing trend of shopping for car insurance online<\/a> \u2013 and in fact, all types of insurance \u2013 that we’ve seen and promoted over the last ten years. This trend will almost certainly continue, with more people shopping for auto insurance online this year and in the future.<\/p>\n

ComScore based its annual report on a research panel of 1 million US consumers as well as on a survey of 4,000 US Internet users in April 2011.<\/p>\n

Image<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One in five US respondents to a recent comScore survey said that they have purchased car insurance online, and 32% of those surveyed who have not purchased auto insurance online before, say they will likely do so in the future. \u201cConsumer preferences and attitudes toward online insurance channels indicate a growing regard for these channels…<\/p>\n","protected":false},"author":22,"featured_media":736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[119],"class_list":["post-292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto","tag-auto-insurance-2"],"ic_custom":{"author_name":"AnswerFinancial","medium_thumbnail":"\"Shopping","author_link":"https:\/\/blog.answerfinancial.com\/author\/answerfinancial\/"},"yoast_head":"\r\nBuying car insurance online is becoming more popular<\/title>\r\n<meta name=\"description\" content=\"Recent comScore 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