Primerica’s roots date back to 1977 when the company began a revolutionary crusade to transform the life insurance industry. Primerica originated the “Buy Term and Invest the Difference” philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family’s future. This groundbreaking philosophy has been a significant piece of their foundation even as they have diversified and expanded over the years.
Today, Primerica markets financial solutions to the middle market which has long been neglected and underserved. While other companies either ignore this market or cannot cost-effectively serve it, Primerica focuses on the middle market and meets with families in their homes. Their distribution model has “cracked the code” on providing common sense solutions to these families’ financial challenges.
Primerica and Answer Financial have partnered to take the crusade to auto and homeowners insurance. Comparison shopping is a great way for customers to find savings on their insurance costs. Primerica’s overall view of their clients’ financial well-being combined with Answer Financial’s commitment to comparison shopping creates a compelling offer for middle-income families.